By Jenni Wirtz | 1 February, 2018
When First Line’s Steering & Suspension was introduced back in 1992, the 1000 reference portfolio led the way in providing a comprehensive offer. Since then, the range has grown to over 8,500 references and continues to offer one of the most extensive and relevant premium quality ranges available in the Aftermarket.
It’s not just the depth of range that makes First Line a preferred choice, there are many key benefits that factors and their workshop customers can rely on when they use First Line Steering & Suspension components. One of the most important is that technicians can be sure when they are installing the part, they will have the required nuts, bolts or accessories needed for a smooth and efficient installation.
As a reminder of this key feature, all Ball Joints, Link Bars, and Suspension Arms, that as standard come with the necessary fitting components, will now bear the new 'Includes Fittings' logo on the packaging. Plus, this logo will also be found, as a watermark image, when looking up First Line Steering & Suspension references in online cataloguing systems, such as MAM AutoCat as well as their own WebCat, so you can have complete confidence that the part you are buying will have everything needed to complete the job.
When supplying premium quality products specification is key, therefore First Line are committed to matching the OE specification, so when vehicle manufacturers use new technologies, such as Hydraulic Bushes and Hybrid Link Bars, you can rest assured that the First Line component will follow suit.
Examples to look out for include the Hybrid Link Bars fitted on later models of the BMW 1 and 3 series, MINI, Audi A3 and VW Golf. These are manufactured from a combination of high strength steel and carbon-firbe reinforced plastic, designed for being much lighter than the conventional type.
In response to customer demand, First Line has also developed a range of over 60 Heavy Duty (HD) Stabiliser Link Bars, where the specification of the original item has been enhanced for certain harder working vehicles, to offer greater longevity of service life and product performance.
A crucial factor for any parts supplier is the accuracy of its cataloguing. First Line is 100% committed to ensuring that this function is first class by investing heavily in the research and data mapping required to achieve consistently accurate cataloguing.
To further aid the efficient identification of its Steering & Suspension components, First Line has added positioning layout images to their market leading WebCat, which has been proven to significantly reduce the look-up time.
First Line works tirelessly with their manufacturing partners to ensure that the specification and quality standards needed for a market leading range is consistently met and for added peace of mind, all products are backed-up with a 2 year/24,000 mile warranty against manufacturing defects. It’s therefore no wonder that First Line Steering & Suspension continues to be the first choice for many.