By Jenni Wirtz | 6 March, 2019


Starters, Alternators and Alternator Free-Wheels

Under its globally recognised Borg & Beck brand, First Line Ltd, has a comprehensive rotating electrics programme, which contains more than 1,700 starter, alternator and alternator free-wheel pulley references. Alongside traditional designs, the range also encompasses the latest technology and includes a growing number of water-cooled and stop-start starter/alternators to provide motor factors, and their valued workshop customers, with the complete product solution.

All the units in the range have been performance tested and supplied with a certificate of conformity in its box, along with any fitting tips and instructions for those references that are known to be less straight forward to install. In addition, all are sold on an outright purchase basis, so there is no need for customers to be concerned with returning old core or the prospect of being issued with a surcharge.

As the correct identification of replacement products remains of paramount concern, First Line Ltd through its market-leading WebCat electronic catalogue, provides visitors with 360° images for each reference to ensure an efficient and accurate search, to define the precise part required.

As a further indication of the attention to detail that has been put into the range, all units are shrink wrapped and packaged in heavy-duty boxes, with the alternators’ free-wheel pulleys afforded still further protection.

For extra convenience, each unit has a plastic security tag to prevent any erroneous installation. The tag also contains the number for the technical support team which is on hand to assist with any application or technical queries.

As a consequence of the consideration that has been put into the programme, all Borg & Beck rotating machines come with a comprehensive two-year warranty against manufacturing defects for total peace of mind. However, in the unlikely event of a warranty claim, Borg & Beck have created a hassle-free online returns portal for a quick and efficient response.


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