FIRST LINE LTD

First Line Ltd is an established world-wide supplier with over 35 years' experience supplying premium quality automotive components to the vehicle aftermarket. The comprehensive portfolio offers an extensive range of over 37,000 references of Chassis, Engine and Braking components for all makes of vehicle.
With the headquarters located in Oxfordshire, England, and with multiple locations around the world, First Line is proud to be a global supplier to the independent repair sector. Dan Joyner - Managing Director says "It's the strong longstanding relationships that First Line has with its manufacturing partners that enables the company to offer a consistent level of premium quality products, and more importantly it's the robustness of the internal processes and experience of the staff that means everything that is supplied is going to be perfect for the application.
"Distributors from all over the world trust in First Line to deliver the largest possible range of premium quality products, combined with the best levels of availability, backed up by exceptional customer service enabling them to service their customers with hassle free and profitable brand."

FIRST LINE

First Line is an established world-wide brand, with over 35 years' heritage supplying premium quality automotive components to the vehicle aftermarket. The comprehensive portfolio of over 37,000 references covers over 60 product lines and is renowned for its extensive ranges of Steering & Suspension, Cooling, Cables, Wheel Bearings components for all makes of vehicle.
The brand is just one of three offered by First Line Ltd and has established itself as the go-to product that is trusted not only by the majority of the distributors in the UK, but also many distributors across the world.
The brand provides distributors with the largest, most relevant range of premium quality products, combined with the best levels of availability, backed up by exceptional customer service, enabling them to service their customers with a hassle free and profitable brand. Visit the website for more details.
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BORG & BECK

With over 100 years' history of engineering excellence and OE pedigree, Borg & Beck has established itself as a world-renowned brand offering premium quality automotive components to the vehicle aftermarket.
Starting life back in 1903 and being the first to patent the sliding clutch, Borg & Beck has been a trusted brand by some of the world's largest vehicle manufacturers, and during a certain period in its history was fitted to almost every single British-made vehicle.
In 2006, the Borg & Beck brand was purchased by First Line Ltd, who have invested heavily in new product development to bring the range up to date and increase the product portfolio. Today, the brand is a vital part of the company's global ambitions and offers a portfolio of over 60 product lines, 37,000 references and is available globally to the world's aftermarket. Visit the website for more details.
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KEY PARTS

Key Parts is a pure and simple brand, offering a range of high quality products at competitive prices that provide the consumer excellent value for money from a trusted, established supplier.
Covering only the key fast-moving applications the Key Parts range consists of Braking, Steering & Suspension, Wheel Bearings, Water Pumps and Clutch Kits, offering minimum stock investment for maximum sales opportunity.
The range is constantly evolving and offers a great solution to existing stockist of First Line and Borg & Beck to cater for those price fighting requirements without the need to devalue the premium quality ranges. Visit the website for more details.
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BORG & BECK COMMERCIAL VEHICLE

Under the world renowned Borg & Beck brand, commonly known for its extensive OE heritage and being an approved product for truck and bus, we proudly supply the independent aftermarket a comprehensive range of commercial vehicle components, offering an credible alternative to OES.
Our range of commercial vehicle products have been introduced with a number of key features to offer our distributors many benifits. Not only is the product a viable OE alternative, it is also supported by accurate look-up via OE reference, excellent availability, new units only and delivered in strong, robust packaging, so that the products are well presented when they arrive at the installer.
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FIRST LINE LTD